Monster Beverage Corporation은 자회사를 통해 미국 및 해외에서 에너지 음료 및 농축액을 개발, 마케팅, 판매, 유통합니다. 이 회사는 Monster Energy Drinks, Strategic Brands, Alcohol Brands, Other의 네 가지 부문으로 운영됩니다. 탄산 및 무탄산 에너지 음료, RTD 아이스티, 레모네이드, 주스 칵테일, 싱글 서브 주스 및 과일 음료, RTD 유제품 및 커피 음료, 스포츠 음료, 싱글 서브 생수, 천연 탄산 주스 및 향미 탄산 음료를 제공합니다.
또한 Monster Energy, Reign Total Body Fuel, NOS, Full Throttle 등의 브랜드로 제품을 제공합니다. Jai Alai IPA, Florida Man IPA, Dale's Pale Ale, Wild Basin Hard Seltzers 등의 브랜드로 수제 맥주, 향미 맥아 음료, 하드 셀처도 제공합니다. 이 회사는 공인 병입 및 통조림 업체에 농축액 및/또는 음료 베이스를 제공하며, 제품은 풀서비스 음료 병입/유통업체, 소매 식료품 및 전문 체인, 도매업체, 클럽 매장, 대형 할인점, 편의점 및 주유소 체인, 푸드 서비스 고객, 가치 매장, 전자상거래 소매업체, 군대에 판매됩니다.
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Monster Beverage Corporation, through its subsidiaries, engages in development, marketing, sale, and distribution of energy drink beverages and concentrates in the United States and internationally. The company operates through four segments: Monster Energy Drinks, Strategic Brands, Alcohol Brands, and Other. It offers carbonated non-carbonated energy drinks, ready-to-drink iced teas, lemonades, juice cocktails, single-serve juices and fruit beverages, ready-to-drink dairy and coffee drinks, energy drinks, sports drinks and single-serve still waters, and sodas that are considered natural, sparkling juices, and flavored sparkling beverages. In addition, the company provides its products under the Monster Energy, Monster Energy Ultra, Rehab Monster, Monster Energy Nitro, Java Monster, Punch Monster, Juice Monster, Monster Tour Water, Reign Total Body Fuel, Reign Storm, Bang Energy, NOS, Full Throttle, Burn, Mother, Nalu, Ultra Energy, Play and Power Play, Relentless, BPM, BU, Samurai, Live+, Predator, and Fury brands. Further, it offers craft beers, flavored malt beverages,and hard seltzers under the Jai Alai IPA, Florida Man IPA, Dale's Pale Ale, Wild Basin Hard Seltzers, Dallas Blonde, Deep Ellum IPA, Perrin Brewing Company Black Ale, Hop Rising Double IPA, Wasatch Apricot Hefeweizen, The Beast, and Beast Tea, Blind Lemon, and Blinder Lemon brands. The company engages in the concentrates and/or beverage bases to authorized bottling, and canning operations. It sells its products to full-service beverage bottlers/distributors, retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience and gas chains, food service customers, value stores, e-commerce retailers, and the military. The company was formerly known as Hansen Natural Corporation and changed its name to Monster Beverage Corporation in January 2012. Monster Beverage Corporation was founded in 1985 and is headquartered in Corona, California.
