Apple Inc.는 스마트폰, 개인용 컴퓨터, 태블릿, 웨어러블 및 액세서리를 설계, 제조, 판매합니다. 이 회사는 iPhone, Mac, iPad, Apple Watch, AirPods, Beats 제품, Apple Vision Pro, Apple TV 4K, HomePod, Apple HomeView 등의 제품을 제공하며, Apple 브랜드 및 타사 액세서리도 판매합니다. 또한 광고 서비스, AppleCare 및 클라우드 서비스, Apple Card 및 Apple Pay를 포함한 결제 서비스를 제공합니다.
이 회사는 App Store를 통해 고객이 애플리케이션 및 디지털 콘텐츠를 다운로드할 수 있도록 하며, Apple Arcade, Apple Fitness+, Apple Music, Apple News+, Apple TV와 같은 구독 기반 디지털 콘텐츠 서비스도 제공합니다. Apple Inc.는 자사 소매점 및 온라인 스토어, 직판 영업팀, 타사 이동통신사 및 리셀러를 통해 제품과 서비스를 판매하며, 소비자, 중소기업, 교육, 기업 및 정부 시장에 서비스를 제공합니다. 이 회사는 북미 및 남미, 유럽, 인도, 중동, 아프리카, 중국 본토, 홍콩, 대만, 일본, 호주, 뉴질랜드 및 아시아 지역에서 사업을 운영합니다.
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Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories, including Apple Watch, AirPods, Beats products, Apple Vision Pro, Apple TV 4K, HomePod, and Apple HomeView, as well as Apple branded and third-party accessories. It also provides advertising services comprising third-party licensing arrangements and own advertising platforms; AppleCare and cloud services; and payment services, including Apple Card and Apple Pay. In addition, the company operates App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. Further, it provides digital content through subscription-based services, including Apple Arcade, a game service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience; Apple News+, a news and magazine service; and Apple TV, which offers original content and live sports. The company sells its products and resells third-party products through its retail and online stores, and direct sales force; its services through its various service platforms; and third-party cellular network carriers and other resellers. It serves consumer, small and mid-sized business, education, enterprise, and government markets. The company operates in North and South America, European countries, India, the Middle East, Africa, China mainland, Hong Kong, Taiwan, Japan, Australia, New Zealand, and rest of Asia. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.